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Infowave
Marketing research
Marketing research for investment feasibility
Marketing consultancy
Pricing Policy

There are questions, interesting most of our clients by discussing of any project:

  • What is the price for the research, Im interested in?
  • Why is it so expensive (cheep)?
  • What is the price for each stage?

For your convenience we have prepared this page, which allows:


Approach to price setting in our company is based on the following principles::

  • «Time-and-materials» system means, that the cost of any project consists of cost of time, consumed by specialists of various disciplines and qualification, and material resources, necessary for solution of assigned problems.
  • Compensation package and working conditions of our employees are adequate to the current market situation.
  • Fair remuneration of respondents. By personal interviewing we have respect for our respondents and compensate their spent time, this allows to raise the informativity and completeness of results.
  • Individual discounts. The amount of discounts is determined by projects attractiveness, history of work with the Client and available time resources.

Why do we adhere to this approach? We are sure, that this is the only way to ensure You comfortable conditions of co-operative work on project:

  • Transparency of the process of services cost determination.

    In the proposal for research You will find wage rates of each specialist, participating in Your project and time resources, necessary for Your tasks solution. This data will give You clear understanding of projects cost and allow to compare our conditions with another subcontractors, and give substantiation of the cost of work to Your management..
  • Operativeness of services cost accounting.

    Having detailed inquiry our specialists are ready to provide You with preliminary information on budget and terms of execution of research, you are interested in, within two hours.
  • High level quality of provided services and due attention to all aspects of assigned tasks.

    Used standards and rates allow to guarantee careful execution of all procedures, necessary to ensure adequate quality level. Our team includes experienced specialists; each of them has successfully accomplished several dozens of projects

We hope that the given examples will help you to understand the price situation. Please be aware, that the cost of every project is calculated individually and can essentially differ from indicated examples.

Type of research Research characteristics Terms and budget
Telephone interview of personal services' and FMCG consumers.
Geography: Saint-Petersburg.

Sample characteristics: purposive sample (screening on the fact of product consumption), 500 respondents.

Questionnaire characteristics: number of questions — up to 30, interview length — up to 12 minutes.

Accessibility of respondents: 2-2,5 interviews per hour.



17 working days

3920 EUR

Field stage of telephone interview (Contractor work).
Geography: Saint-Petersburg.

Sample characteristics: purposive sample (screening on the fact of product consumption), 500 respondents.

Questionnaire characteristics: number of questions — up to 30, interview length — up to 12 minutes.

Accessibility of respondents: 2-2,5 interviews per hour.

10 working days

2490 EUR

Personal interview of retail outlets visitors (store, shopping mall, exhibition, ).
Geography: Saint-Petersburg.

Sample characteristics: purposive sample (visitors of retail outlet), 500 respondents.

Questionnaire characteristics: number of questions — up to 20, interview length — 7 minutes.

Accessibility of respondents: 3-4 interviews per hour.

15 working days

3480 EUR

Focus Group (video-recorded group discussion, intended for analysis of the consumer behavior — motivations, demand characteristics, values, ).
Geography: Saint-Petersburg.

Sample characteristics: purposive sample, corresponding with specified characteristics (sampling rate — no less than 30%). Respondents are recruited in retail outlets, on telephone and in the street.

Number of persons in a focus group: from 6 to 10 (as a rule — 8)

Length of one Focus Group: 1,5-2,5 hours

There should be set up a number of Focus Groups within frameworks of one research. It is caused by requirements to participants homogeneity according to the main sociodemographic features (gender, age, social status, income level).

14 working days

1620 EUR

In-depth/expert interview (depth analysis of consumers behavior or expert estimates of market situation and its development trends).
Geography: Saint-Petersburg.

Sample characteristics: from 6 to 10 respondent (as a rule — 8 respondent). For an expert interview there are selected specialists with no less then three years working experience on the researched market.

Interview format and length: interviews are held in form of paid consultation, lengths — from 30 minutes to 2 hours, depending of the complicacy of the subject and number of discussed questions.

14 working days

3460 EUR

Hall-test (testing of packaging, name, positioning, advertising materials, ).
Geography: Saint-Petersburg.

Sample characteristics: purposive sample, corresponding with specified characteristics (sampling rate — no less than 30%). Sampling size — from 100 to 400 respondents (as a rule — 200 respondents).

Questionnaire characteristics: number of questions — up to 20, used techniques — single tests, paired comparisons, free associations, chip-game, .

14 working days

2550 EUR

Branch news monitoring.
Geographical coverage: federal and regional printed and electronic media.

Number of editions: up to 50.

Monitoring frequency: daily.

Frequency of reports: ones a day (in electronic form), ones a week (in printed and electronic form).

30 working days

990 EUR

Service quality audit, estimating degree of conformity of current situation to the companys standards (Mystery Shopping).
Geography: Saint-Petersburg.

Number of valuation objects: 10 retail outlets, 5 visits to each outlet.

Valuation parameters: number of valuation parameters — up to 30, length of valuation of 1 outlet — up to 40 minutes.

12 working days

2340 EUR

Assortment / Price monitoring (Store checking on FMCG market).
Geography: Saint-Petersburg.

Number of valuation objects: 40 retail outlets.

Valuation parameters: number of assortment positions — up to 50, length of valuation — up to 50 minutes.

11 working days

1360 EUR

Omnibus research (B2B market).
Geography: Russia, cities with population over 1 million persons.

Tasks:
  • Estimation of realized market capacity, market structure in the aspects of region and product areas, dynamics of its development.
  • Estimation of potential market capacity, detecting of new product areas with the highest potential growth.
  • Analysis of consumers: main segments, characteristics of consumers behavior (motives of behavior, selection criteria, ), characteristics of demand.
  • Competitive intensity analysis (M. Porters model «The 5 forces of competition»).
  • Identification of main competitors and their characteristics: market share, level of awareness and loyalty, strengths and weaknesses, features of competitive strategy, characteristics of target markets, peculiarities of positioning and marketing policies.
  • Analysis of strategic competitive groups: description of participants and marketing strategies of each group.
  • Estimation of market appeal.

Methods:
  • Secondary information analysis with usage of information analytical systems (industrial surveys, publications of market participants, results of finished researches, statistical data).
  • Semi-structured interviews with the Clients representatives (in case, when the Client operates on the researched market).
  • Expert interview with representatives of marketing, sales and purchase departments of market participants (suppliers, intermediaries, consumers, competitors). Number of interviews — 12-15.
  • Structured telephone interviews with consumers of the researched product. Sampling size — 400 interviews with detailing on segments.

30 working days

9270 EUR

Analysis of location characteristics of a land property, intended for construction of a shopping or shopping and entertainment center.
Geography: Saint-Petersburg, administrative district or group of districts (depending on the size of land property).

Research tasks:
  • to describe the current economical situation in the district: number of inhabitants, wage level, trends of residential and commercial real estate development.
  • to describe the usage pattern of territories in housing estates, adjacent to the Clients land property (class, development density), commercial objects, availability of unoccupied land properties.
  • to determine the main traffic arteries and attraction centers of inhabitants of this and neighborhood district (business centers, shopping centers, large enterprises, universities, ).
  • to analyze accessibility of the Clients land property (transport accessibility, passenger traffic of underground stations, total passenger traffic and its structure by the types of public transportation, traffic stream of the main transport arteries with specification by vehicle type, analysis of time accessibility of the land property, analysis of direct public transport accessibility of the land property);
  • to describe the competitive situation within the trade area (number of objects, its characteristics: leasers, functional zones, store traffic).

Research methods:
  • Analysis of secondary information sources (data of the State Statistics Committee, Research Institute of commercial geography, reports of District Administrations, related publications in electronic and printed mass media, Top Plan system, reports of commercial real estate agencies and consultants, geoinformation systems).
  • Structured monitoring of infrastructure in the researched housing estate. Objects of research are the following: residential properties, commercial real estate properties, land properties ready for development, object of transport infrastructure.
  • Structured monitoring (measurement) of passenger and transport traffic intensity.
  • Complex analysis of obtained information in the aspects of chosen research geography, report preparation.

16 working days

4190 EUR

Analysis of pedestrian and transport traffic for estimating of attractiveness of an area to open a service enterprise (e.g. bank office), retail trade or public catering enterprise.
Geography: Saint-Petersburg, concrete address.

Tasks:
  • Analysis of qualitative and quantitative characteristics of transport traffic nearby the researched area in weekdays and weekend.
  • Analysis of qualitative and quantitative characteristics of pedestrian traffic nearby the researched area in weekdays and weekend.
  • Determination of audience profile of chosen area and characteristics of its demand for goods and services of the planned enterprise.

Research methods:
  • Structured monitoring (measurement) of passenger and transport traffic intensity.
  • Express interview of pedestrian, walking nearby the researched area. Sampling size — 200 respondents. Questionnaire characteristics: number of question — up to 15, length of interview — up to 5 minutes.

11 working days

2590 EUR

Analysis of volume and structure of local retail services and FMCG market for shopping and entertainment center concept development.
Geography: Saint-Petersburg, administrative district or group of districts (depending on the size of land property).

Tasks:
  • to determine realized and potential volume of services and FMCG retail market in the aspect of products groups with specification by trade zones of shopping center (5, 10 and 20 minutes by private car) and consumer segments.
  • to determine consumer profile, demand characteristics, point of purchase loyalty for each product group.
  • to determine the structure of services and FMCG retail market in the aspect of trade zones of shopping center, product groups and point of purchase.
  • to detect consumer goods and services with the highest market potential in the aspect of consumer segments.

Methods: Telephone interview of inhabitants (purposive sampling) of trade area of the planned shopping and entertainment mall.

Sample characteristics: purposive sample (screening on the fact of FMCG product consumption), 500 respondents.

Questionnaire characteristics: number of questions — up to 30, length of interview — up to 12 minutes.

Accessibility of respondents: 2-2,5 interviews per hour.

18 working days

4950 EUR

 
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