Services and Prices
There is a solution to every problem. The challenge is to find it.
Our company specializes in information and analytical support of operational and strategic marketing decisions for large and medium-size companies.
Services we provide:
- marketing research;
- marketing analysis of investment projects;
- information marketing service;
- mystery shopping;
- marketing consulting.
Here you will find information about services and prices, as well as description of our expertise:
The main types of our services which are in demand by Russian and foreign companies from various fields of activities are represented in this section.
If you are interested in any of the services listed below please do not hesitate to contact us for expert advice or consultation.
|Research and marketing services of our company
|Information marketing and research services for FMCG, retail services markets.
Consumer goods and services producers and suppliers of
Retail & horeca
||Kronshtadtsky meat processing plant,
|Information marketing and research services industry markets, goods and B2B services.
Manufacturers of industrial goods
B2B Services Providers
The Industrial Group «Souz»,
|Geomarketing, commercial and residential real estate research services.
Retail & horeca
|Information marketing and research services for shopping and entertainment malls.
|Research and marketing analysis of investment projects.
Any company, planning business development
Audit and appraisal companies
||Stroitelny trest ¹20,
Center project expertise
|Branding and advertising research.
Branding and advertising agencies
Creative and design studios
|Field research in Saint-Petersburg (subcontracting).
|Russian market entry support for foreign companies (research, databases, telemarketing).
Chambers of commerce and industry
Embassies of foreign countries
External markets advisor
||Finnish-Russian Chamber of Commerce,
Oy East Trade Promotion Ltd
A list of possible tasks relating to research and analysis objectives is represented in the table below.
In you have any specific problem or case please contact us and will be glad to discuss your problem and find the most effective way to solve it for you.
|Market, industry field
Estimation of market size and dynamics, changes projection.
Analysis of market conditions and entry barrier.
Identification of factors, affecting market development.
Determination of industry branch life cycle.
Determination of attractive market niches.
Creation and update of databases of market players.
Monitoring of industry branch news and market players.
Content analysis of mass media.
Substantiation of investments.
|Territory, place, land property
Highest and best use analysis of a land property: evaluation of location, transport accessibility, local environment and adjacent territories, development prospects of local environment and adjacent territories, current competitive situation and prospects of its change, aggregative analysis of financial and economic indicators of land property use options.
Evaluation of customer traffic, calculation of number of potential clientswhich live in areas of accessibility.
Demand forecast by various methods of land use.
Research of current and anticipated sale and rent rates of territories for various type of development.
|Consumers, customers, visitors
Determination of characteristics of target groups, detection of perspective consumer segments.
Research of social and demographic portrait of consumers.
Study of consumer preferences, expectations, motivation and behavior models, characteristics of demand for specific companies, brands, goods.
Evaluation of market player’s position (publicity, awareness) in consumers’ consciousness.
Evaluation of consumer satisfaction and loyalty.
Determination of channels for product (company) information search.
|Competitors, market players
Market share evaluation of a company and its competitors.
Analysis of competitors marketing strategy: consumer target audience, positioning, elements of marketing mix.
Competitors analysis, market players records: product assortment, production volumes, main suppliers, supply channels, conditions of supply, contact points.
Monitoring of competitors’ promotions.
Competitors price monitoring.
Evaluation of trademark awareness.
Evaluation of consumer brand loyalty.
Product, object, service name testing
Brand testing (image, sounding, writing, associations).
Testing of conformity degree of product name and its positioning concepts.
|Product, good, service
Determination of consumer attitude towards product.
Characteristics of product demand, specifics of choice and consumption.
Product positioning mapping.
Testing of product flavor, product or service use convenience.
Packaging testing (use convenience, design, characteristics, associations).
Estimation of consumer perception of price and quality conformity.
Testing of product optimal price.
Price monitoring for wholesale and retail channels.
Estimation of company’s and its competitors distribution level.
Research of merchandizing instruments use in retail outlets, competitors benchmarking.
Creation of retail outlets databases, update of basic information (location, form, volume, average bill etc.).
Determination of consumer target group and its characteristics.
Development of promotion and market entry strategy.
Testing of advertisement message and advertising materials.
Efficiency analysis of an advertising campaign.
Audit of corporative standards compliance in employee’s behavior, speech, dress, interaction with consumers (politeness, assertiveness in offer of a product, persuasiveness).
Detecting of shortcomings in work of managers, consultants, sellers, customer service.
We use the whole arsenal of research methods and instruments for solving our client’s marketing cases:
- desk research (secondary information collection and analysis);
- quantitative methods;
- quality methods;
You can find detailed information about research methods we use in articles prepared by our specialists:
- «Methods of marketing research», «Reklamodatel» magazine (¹ 08, 2003)
- «Comparative analysis of information analytical systems of open information resources processing», «Marketing i marketingovye issledovaniya» (¹ 03, 2007)
- «Tips formarket researches while working with secondary data», magazine «Industrialy i b2b marketing» (¹ 01, 2008)